Target Market

As a grassroots project our strategic intervention has/is primarily women groups that collectively save and build SME businesses in various verticals; agriculture, manufacturing, SMEs etc. However, we have since pivoted to align ourselves with the most vulnerable groups as below

• Young Mothers

  The number of teenage pregnancies in the country rose by 28% during the first COVID-19 lockdown in 2020 (Makerere University School of Public Health). It’s imperative to note that young mothers are three times less likely to have professional jobs and twice more likely to be self-employed in agriculture. This is sufficient reason to make this our focal point considering that; half of the teenage mothers (47%) are peasants in subsistence agriculture (UNFPA Uganda 2022)

• Youth

  The unemployment rate for youth aged 18-30 is 13.3%. The country is facing crucial systemic barriers that limit economic growth and job creation. Chief among these is an unfavourable business climate, characterised by an often-prohibitive cost of doing business, and limited access to start-up or scale-up capital. This can be resolved with your investment.